Digital Service Innovation SP21 — This spring, I had the opportunity to innovate a digital service from its conception to the proposal of a minimal viable product, pitched to a portfolio of potential investors. Special shoutout to my team: Patricia Yu, Kristel Yu, Zixiong Zhang, and Zijun Lin for making this possible! Our process was…

OTL AICHER 1922–1991 — There are many ways to go about communicating a humanizing quality or design philosophy of Otl Aicher in one minute. …

OTL AICHER (1922–1991) — Preliminary considerations Content distribution — to what extent should the booklet be modified to fit the mobile experience? What qualities of my booklet are appropriate for an interactive experience? Because I had little experience designing for an interactive experience, these questions were hard to answer at first. …

OTL AICHER (1922–1991) — How I approached telling the story of my design hero, Otl Aicher, in the form of a 16-page print booklet. Looking at the project brief, I asked… What story do I want to tell? What kind of assets will I be using? …

OTL AICHER (1922–1991) — [2/11] Initial Exploration Growing up, I was mainly inspired by surrealist and cubist artists in the 20th century. As I shifted my focus to more design-specific “heroes” I found a great interest in art deco-style poster designers, and propaganda artists. I narrowed down my general interests to 3 design heroes:

Reflection Learning about other research methods at different stages of the design process opened my eyes to the wide range of information that can be obtained by not only customer or target audience, but also the designers and researchers themselves. The questions posed to us during this activity allowed me to…

The love letter and the breakup letter are two design research methods that allow people to express their genuine thoughts and emotions about a product/service. Attitudinal, Qualitative, Innovative, Exploratory, Self Reporting, Phase 1/2/5 The Love Letter communicates the magical moment when people feel a connection with their product and gives…

Overview of Projects Model Demonstrations Read on for more detailed descriptions of designed products and sketchbook process! Project 1: Similar But Different

How People Work Assignment #2 | Elysha Tsai + Caitlyn Baensch — Introduction As we explored the topics of emotion, cognition, and perception, we found that these are highly interconnected and instrumental in defining people’s individual worldviews. …